The new political mandate of the EU institutions, along with the ongoing evaluation of Regulation 1025/2012 on European standardisation and the calls for a stronger and more competitive Single Market of the Letta and Draghi reports, put SMEs and standardisation at a crossroads. Understanding the crucial importance of this moment, at the end of September SBS published its “Manifesto for the 2024-2029 EU term – SMEs at the heart of European standardisation”.