SBS is proud to represent European small and medium enterprises (SMEs) at the ISO Annual Meeting in Paris. Continuing its strong commitment to supporting SMEs at the world stage, SBS is represented by Jon Echanove, Secretary General, and Andrea Raffaelli, Senior Policy Adviser, who are working to ensure the voice of European smaller businesses is heard at the international level.
As part of this vital engagement, Andrea Raffaelli also took the stage as a speaker during a panel session at the ISO Annual Meeting, discussing the Top five trends shaping the future of AI.
Building on this momentum, SBS is actively forging key partnerships and exploring high-value initiatives designed to empower businesses worldwide. This includes promoting practical standards tailored to everyday operations, developing accessible guidelines specifically for SMEs, and expanding essential training and capacity-building programs. Furthermore, SBS is exploring how the integration of artificial intelligence can help shape more intuitive and SME-friendly standards for the future, proudly championing European businesses where global decisions are made.